Part 1 - DVD promoting natural / holistic animal care (100,000 copies minimum distribution)

Part 2 - Television Series Pilot

The Goal:  Promote the use of natural products as a means of enhancing animal health through an engaging, informative DVD and ultimately, a television program.  To educate consumers that the natural products they are already using for themselves, can be used for their animals as well.

DVD Overview:  A compelling look at natural solutions for animal health. Hosted by Stephen Blake, DVM, it will cover topics from nutrition to emergency care, feature real life cases, and promote natural products that care givers and veterinarians can use... most of which are easily obtained from their local natural foods grocery store.  To include an introduction by actress Amy Smart and an interview with Dr. Andrew Weil.

This program is critically important to us and our passion for changing the way that our companion animals are cared for.  We are steadfast in our commitment to ensuring that this information is presented in the best and most appropriate fashion - so please understand our need to protect the integrity of this project.

*For a full description of the show and segments, please download and sign the non-disclosure agreement at the bottom of this page. 

Common issues to be addressed:

• Skin problems
• Fleas
• Bad Breath
• Anxiety
• Skeletal issues
• Nutrition
• Food and other allergies
• Emergency care and stabilization
• And others...

Modalities Covered (products found in natural grocery stores)

• Nutrition
• Homeopathy
• Aroma Therapy
• Gemmotherapy
• Acupuncture
• Colostrum Immune Support
• Supplements / Enzymes
• Essential Oils
• Physical Manipulation (Chiropractic, Bowen, etc)
• Natural Products (Shampoos, cat litter, bedding, etc)

Why your company must become a Product Placement Partner!

As a Product Placement Partner your company will benefit greatly from your participation in this revolutionary project.  Not only will you have your products in plain view during the filming (as in most product placement opportunities) but your products will actually be named as part of the remedy used by Dr. Blake or one of his esteemed colleagues to treat specific problems.  Visual media of any type is the most effective form of marketing and the best use of your marketing dollars!  Additionally, your product will actually be endorsed by Dr. Blake and his colleagues, the most esteemed professionals in the business.

Benefits:

Innovative Media – Use the power of this innovative media to increase brand awareness, develop a national audience, enhance image and drive sales.

Targeted Audience – Highly targeted distribution market for your product.  Distribution is planned through a large nation-wide retailer of natural and organic foods, with a projected distribution of more then 100,000 copies.

Introduction to Veterinarians – this product will also be distributed through the American Holistic Veterinary Medical Association (AHVMA), endorsed through founding member Dr. Steven Blake, DVM.  This provides an additional opportunity to market to an audience of over 2000 veterinarians.

Product Placement works! -  Backed by Research – According to Neilsen’s Product Placement study “…among those who noticed a brand featured as a product placement, 57.4% felt positive about the brand’s association with the show, compared with 53.7% who spotted the brand in a commercial”.

Valuable Endorsement – This project offers more than standard product placement – it offers DIRECT mention of your product by the host and other experts as a solution to a presented problem or issue.  This is unique in the world of Product Placement as it ventures well beyond an implied endorsement of your product.  (ie:  Scene:  Dr Blake examines a golden retriever who has bad breath. He discusses with the client the importance of clean teeth and nutritional support to overall health, and suggests the dog be routinely offered a natural product such as “Brand X” treats, supplements, colostrum, and homeopathic support for any underlying conditions identified).)

Excellent ROI - Product Placement delivers an amazing return on investment and a low cost way of linking your brand as an integral part of the natural care and integrative medicine movement.

Personalized Commercial – You are invited to include your product or company commercial at the end of the video.

Web Presence – Your web site link will be prominently placed on the DVD’s dedicated website and supported by a national media campaign through Lightstorm Media.

Innovative Marketing– Through a nation campaign directed by Lightstorm Media, both traditional marketing and social / viral marketing strategies will be employed to create “buzz” for the DVD and drive traffic to the dedicated website – thereby further increasing exposure for your product.

National Media Exposure – The DVD will be used as a pilot to pitch a primetime series to cable channels and mainstream networks.  When the show receives a “green light” to proceed, you will have the first right-of-refusal for continued Product Placement sponsorship thereby providing ongoing exposure of your products to a national television audience over the course of an entire season!

High Quality Production – The DVD will be a high-quality production in accordance with Hollywood / Network television standards.

Target Market:

• Consumers already using homeopathic remedies for their own health (ie – Customers of a large nation-wide retailer of natural and organic foods)  will learn how those same remedies can be used to improve the health of their companion animals
• Pet Owners
• Affluent consumers ($50,000+ gross annual income)
• Veterinarians
• Holistic Practitioners

Distribution:

More than 100,000 copies (approximately 250,000 impressions) of the DVD is to be distributed free of charge through a large nation-wide retailer of natural and organic foods and through members of the American Holistic Veterinary Medical Association (currently 2000 members).  Additionally, the DVD will be supported through social and viral marketing campaigns creating extensive and valuable exposure at the grass roots level.

Our Team:

Dr. Stephan Blake, DVM:  Known internationally as “The Pet Whisperer” Dr. Blake is a practicing Holistic Veterinarian based in San Diego, California. He received his Doctor of Veterinary Medicine in 1973 and has been practicing veterinary medicine for the past 34 years, 27 of those 34 years have been in complimentary Veterinary Medicine. He is a founding member of the American Holistic Veterinary Medical Association, a member of The Veterinary Institute of Integrative Medicine, a certified member of the International Veterinary Acupuncture Society, a certified Veterinary Acupuncturist and holds a Veterinary Homeopathic Certification from the Academy of Veterinary Homeopathy. His main interests are classical homeopathy, Bach flowers, acupuncture, chiropractic manipulation, glandular therapy, enzyme therapy, massage therapy, aroma therapy, colostrum supplementation, magnet therapy and nutrition. With a list of over 250 clients this passionate and dedicated veterinarian, author and speaker still finds time to spend with his wife of over 30 years and his five grand children.

George LeBrun:  George has written and directed films for HBO, TNT and Cinemax, worked on the hit series "Thirtysomething," and worked in development for Ron Howard at Imagine Entertainment. He has written daytime television for Dick Clark Productions.  He worked on “Project Greenlight” with Matt Damon, Ben Affleck and Miramax Television.  George has also worked on the Academy, Grammy, and Emmy Awards.  George is a member of the Writers Guild of America, has his law degree and sits on the Advisory Board to the University Of Texas School Of Business.

 Michael Kobert:  Michael is a zoologist and wildlife expert with 22 years experience in wildlife parks where he was responsible for more than 400 species and was integral in the design and completion of infrastructure.  He was a spokesperson regularly featured on Discovery Channel’s hit series “The Keepers”.  An avid presenter on wildlife topics he co-founded Atira, Inc. a non-profit corporation dedicated to wildlife sustainability through the production of quality television programs and Giggling Gorilla Productions a company specializing in conservation media.  He is co-author of Who Goes With That Nose? the first in a series of children’s wildlife conservation picture books.

Dona Donato:  Dona is a marketing professional with 15 years experience in Marketing and business development. As an independent producer of large-scale civic and corporate events she has produced dozens of corporate videos for her clients.  She is co-founder of Atira, Inc. a non-profit corporation dedicated to wildlife sustainability through the production of quality TV programs and Giggling Gorilla Productions a company specializing in conservation media. She is co-author of Who Goes With That Nose? the first in a series of children’s wildlife conservation picture books.